Sapt · Sales Starter

How to sell Sapt
without sounding like a robot.

You already nailed the three-sentence version. This page is the rest of it — the words to say, who to say them to, and how to make someone trust you. Read it once. It's short on purpose.

01

The whole thing in one breath

"Sapt tells a business which ads are actually making them money — not just getting clicks, but leading to real sales — so they stop wasting spend and put it where it works."

That's it. That's the product. Everything below just helps you have that conversation with a real person who owns a business.

02

The six words you should know

You don't lead with these. But when someone asks a sharp question, knowing them makes you sound like you belong in the room.

CPM
Cost to be seen.What it costs to show the ad to 1,000 people.
CPC
Cost per click.What they pay each time someone taps the ad.
CPLC
Cost per landing-page click.A tap that actually loaded the page. Some clicks never make it — that's a leak.
CPL
Cost per lead.What they pay for each person who raises their hand — a form, a call, a DM.
CAC
Cost to get a customer.Total ad spend divided by paying customers. This is the number Sapt gets right.
LTV
What a customer is worth.How much they spend over their whole time as a customer.

The one idea that closes deals

If a customer is worth $600 (LTV) and costs $80 to get (CAC), the owner should spend money all day. Most owners have no idea what their real CAC is, because their ad platform only counts clicks. Sapt tracks the click all the way to the sale — so they finally know.

03

Who to talk to

Business owners who spend money on ads and sell something with real value. Start with worlds you already know.

  • Car detailers, gyms, barbers, med spas, dentists, cleaners, contractors, landscapers.
  • Local shops running Facebook or Instagram ads.
  • Your friends' parents who own a business.
  • Kids you know who ran a hustle in high school and are still at it.

Skip anyone who doesn't run ads or has no way to know when they made a sale. Sapt has nothing to measure for them — yet.

04

The script

Casual. You're not reading a pitch, you're asking a curious question. Let them talk more than you.

1

Break the ice — no pitch

"Quick random one — are you running any ads right now? Facebook, Instagram, Google, any of it?"

2

Ask the question they can't answer

"Do you actually know which of those ads turned into a paying customer? Not clicks — real money."

Almost nobody can answer this cleanly. That pause is your whole opening.

3

Say what you do — in their words

"That's the thing I help with. Sapt follows every ad click all the way to whether it became a real sale. So you can see which ads make you money and which ones are just burning it — and move the budget to what's working."

4

Make it feel free and safe

"Here's the deal — 14 days free. You don't pay me anything to start. The only money you spend is your own ad budget, and I'd keep it simple, like $30 a day. If it's not showing you something useful in two weeks, you walk."

5

Close by lowering the bar

"Want me to just get it set up for you? Takes about ten minutes."

You're not closing a sale. You're removing the risk of saying yes.

05

Good questions to keep them talking

"Roughly what are you spending on ads a month?"Tells you if they're a fit and how much is at stake.
"What do you want more of — calls, bookings, sales, walk-ins?"That's the outcome Sapt ties the ads to.
"Right now, how do you actually know if an ad worked?"Usually the answer is "I don't, really." Perfect.
"What's one customer worth to you?"That's their LTV. Makes the math obvious later.
"If you found out half your ad money was wasted, what would you do with it?"Gets them picturing the win.

06

The offer

14 days free

Keep it this simple. Don't complicate the money.

Cost to try Sapt$0 for 14 days
What they actually payJust their own ad spend
Budget to recommend~$30 / day
CommitmentNone — cancel anytime

07

Dos & don'ts

Do

  • Be yourself. Be curious. Ask about their business before you say a word about Sapt.
  • Talk results — more customers, less wasted money. Not tech.
  • Use their language: "customers," "bookings," "sales." Never "attribution" first.
  • Make it feel low-risk every chance you get: free, only their ad spend, cancel anytime.
  • Follow up. A "no" today is often a "not yet."

Don't

  • Don't open with acronyms or "attribution." Save that for someone technical who asks.
  • Don't promise exact numbers or overhype. Let the free trial do the proving.
  • Don't pitch someone with no ads and no way to track a sale.
  • Don't talk more than they do. Ask, then be quiet and listen.
  • Don't take no's personally. It's a numbers game — the next call resets it.

08

If they push back

"I don't really run ads.""No worries — know anyone who does? Detailers, gyms, contractors, med spas, anyone spending on Facebook or Google."
"Facebook already shows me this.""Facebook grades its own homework — it counts clicks. Sapt checks what actually became a sale."
"How much is it?""Two weeks totally free, then it's simple and month-to-month, no contract. Let's just prove it works first."

09

What winning looks like

The goal of a conversation is not to close a sale. It's to get one yes: "Yeah, set it up."

Everything you do is about one thing — making a business owner trust you. If they trust you, they'll try it. If they try it and it shows them something real, they stay. Be your charming self and you'll do great.

Go get 'em.
Questions? Text Ben. That's what he's here for.